3 Ways Not To Build a Billion Dollar Company

Should I quit my job? I do HATE it. More on that later.

In March of 2010, I was sitting in an unoccupied office of CBS Radio in San Francisco, talking to my boss on the phone. That year had been a terrific run for me, and I had not finically prepared myself for the end. My thought was I was going to be extended, but it was not going to happen. The call was informing me that day would be my last day.

My “J O B” was as a contract trainer, and apparently, my services were no longer needed. In my heart, I believed that there was more to life than working for someone else. Not being in control of your schedule or sending a resume to a black hole.

Now what?

At that time in my life, I was divorced and had no job or dating prospects.

During my divorce in 2008, I started a blog. It was great getting thoughts down. There was the thought of writing a book and maybe even building a business around this idea. One small issue: I had zero business skills and no book either. One of those two stumbling blocks was about to change.

While being a “road warrior” for work, I needed to come up with ideas of staying connected with my son since we were now living apart. The purpose of my first book (currently writing my third) was just simple ideas I used to let my son know I was thinking of him.

Here is my FIRST piece of advice for you when you are thinking about building your business: Do not spend money on shiny objects. I became a member of both associations (it was a rule that you had to be a member of NSA and CSA) when I did not have the money. There are two sides here. One side would say to invest in yourself like these types of groups. Then others say not to “waste” the money on wants.

I created 25 tips for the book that all came from real-life experiences. They were tested out by me as the human Guinee pig.

Now what?

I wrote them on a yellow legal-size notepad, and I would compose whenever a thought came to me. How do I take these tips and put them into a physical book?

Part of my mental business plan (nothing written down) would be a speaker. That was a non-issue because, as a trainer, you are consistently speaking. Plus, I was a member of Toastmasters. The business knowledge might be lacking, but speaking was definitely in my wheelhouse.

On a Saturday back in 2010, I attended the Colorado chapter of the National Speakers Association. These were some of the best of the best speakers, not just in Colorado but in the world. I sat at a table where one of the members asked me what I did? The book idea was what I told her. I explained that my vision was to take the tips and put them into a small book. Well, she knew of such a company, and because of that encounter, it was how my first book was able to get published.

Now what?

Here is my FIRST piece of advice for you when you are thinking about building your business: Do not spend money on shiny objects. I became a member of both associations (it was a rule that you had to be a member of NSA and CSA) when I did not have the money. There are two sides here. One side would say to invest in yourself like these types of groups. Then others say not to “waste” the money on wants.

Unfortunately for me, joining would not help me. The reason was well, “me.” My truth was that no matter how many people I met and were very kind, I did not have the confidence to be in the same room as these speakers. How could I build a speaking business when I was scared of my own shadow?

Now what?

My SECOND mistake I made cost me even today. To start a business, I thought not only do you need cool business cards (get ready to roll your eyes) but a business credit card. That was putting the cart before the horse.

I was making money mistakes that impacted me immensely. That credit card was to be used solely on “business” things: You know supplies or even coffee. Oh yes, I also used it on “non” business things.

How not to build a successful business is where I was very much heading. There was some light at the doomsday tunnel. I did my first paid speaking event in October of 2010 and then published my first book in July of 2011. OK, you might be thinking that things would be getting better?

The THIRD thing is to make sure you are consistent with your work. Here is what I have learned in the very much hard way. Just because I have been a paid speaker, it did not mean that I could just sit back and wait for offers. I did not follow up after my talk with anyone because, well, hey, I was paid, and they would all come running to me. WRONG!

Here are five ways to become a success, and this is what I should have done to start:

1. You know your “why,” and that is a good start, but who can you connect with that can help mentor you? I am terrible at asking for help. Do not be scared to reach out. Hearing “no” can be a good thing. Just trust the process and keep asking.

2. Stay away from spending money on “shiny” objects. You do not need to use either Google or Facebook ads. Take advantage of free social media tools. As you get more and more comfortable and seeing results again, stay consistent. If you are blogging, then blog at least once a week. For me, it is podcasting. I produce 2–3 podcast episodes a week.

3. “Think from the end.” DR. Wayne Dwyer would say that in many of his talks. Visualize your success, but what steps did you use to get to that end goal? I posted a picture on my social, showing me standing in front of my whiteboard to hold a piece of paper. My end goal will to have that book published this year (2020). What is it that you want to picture on December 31 of this year?

4. Volunteer and be in service to others. You could mentor someone. Help your local food bank. Teach a class. It does not matter.

5. Do not make my biggest mistake of what I call “waiting VS creating.” The more you are creating, the more good things will happen. You will create your luck the more you execute on your business.

Yes, there are more ways to help you become successful, but what I have learned is that there is no right way or wrong way, but not doing is indeed the wrong way.

Let me give you more context on this waiting, “thang.” After I did my TED X Talk in 2015, my thought was that not only would people flock to me after my talk, but once the video was uploaded, it would go viral. Well, neither of those two events happened. If only I put in the work to help promote myself. That is why waiting is not the answer. Does that make sense?

So, back to my original question of wanting to quit my job. I am writing this in an airport on my way to well someplace as I work the “dreaded day job” (this is how I have affectionately phrased the job on my podcast) and let me just tell you that I have not yet quit my job.

However, I am working towards that day very soon (unless they fire me), and when I do put in my notice: I will take my advice and stay away from chasing shiny objects. I will create a business slowly and no business credit cards or spending money on items that I can not afford, yet. Nope, my focus is to build a successful Billion Dollar business, maybe not the right way but a better way.

Now what?

Who knows, but stay tuned… To be continued…

Tommy Maloney is the Executive producer and host of the podcast Blending The Family, where you can find on ITUNES, Iheart Radio, Spotify, and Stitcher Radio.

Tommy has spoken at TEDx, Ignite Fort Collins, and Keynote Speaker at Everything Dad Convention. He even has won speaking awards through Toastmasters International.

Tommy Maloney is an Author and Life Strategist. The author of the books “25 Tips For Divorced Dads.” “Why not you, Why Not Me” and His new book, “My Dad’s Advice At 5:04 AM” is coming out in 2020. Tommy enjoys a good red blend while writing or hiding from the family. A dad to Betsy, Becca, Connor, and Duke. A husband to Ann.

Contact him at

Tommy@BlendingTheFamily.com

TEDx Talk: https://youtu.be/azG2K47iz4Q

Blog: http://blendingthefamily.com/blog/

Podcast: http://blendingthefamily.libsyn.com/

Apple Podcasts: https://itunes.apple.com/us/podcast/tommy-maloney/id958223196?mt=2

Stitcher: http://www.stitcher.com/podcast/tommy-maloney/blending-the-family

Linked In: https://www.linkedin.com/in/thetommymaloney

The Good Men Project: https://goodmenproject.com/author/tommy-maloney/

Calendly: calendly.com/thomasdmaloneyjr

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TEDx and Keynote Speaker| Host of “Blending The Family” Podcast| Author of “25 Tips for Divorced Dads| Life Strategist| Dad

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Tommy Maloney

Tommy Maloney

TEDx and Keynote Speaker| Host of “Blending The Family” Podcast| Author of “25 Tips for Divorced Dads| Life Strategist| Dad

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